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William W. Lager

I work in the space where data, journalism, visual storytelling, audience engagement, product and design meet, and build the bridges that link them together. My work creates connection, invokes wonder, discovery and understanding of our world and each other. I won some awards for it.

I build collaborative, inclusive and equitable spaces that serve our communities to make them better where they are now and where they will be, with a commitment towards those marginalized, ignored or underserved by traditional media and institutions.

Over eight years with MPR News, and even longer on freelance collaborations, I worked to collaborate, create and deploy projects that range from the hopeful to the horrific. Each revealed broken trusts, abuse, inequity and hope, while illuminating the shared humanity that we may otherwise overlook.

Portrait credit: Caroline Yang

As a generalist working across the spaces between traditional journalism roles, I fluidly move between content creation, delivery system development, audience engagement, and back, to build bridges in our symbiotic ecosystem that can, and must, exist between audiences, each other and organizations. I live for finding new ways for us to build these bridges, while maintaining and strengthening the ethics and the best of journalism traditions.

william.lager[at] | @iniwil | on Linkedin